Making words work

Making words work

Making words work

I’m Simon Carroll, copywriter and journalist. I write for businesses, agencies and anyone else who needs to make people sit up, take notice and hear what they have to say.

I spent 14 years writing headlines and editorials at The Sun, so I know how to make words do those things.

Since then I’ve worked on communications campaigns for one of the biggest sportswear brands and a global logistics giant as well as writing marketing, advertising and branding copy for businesses ranging from start-ups to household names.

I’ll help you tell your story, engage your audience and make your message hit home.

Copy that counts
Copy that counts
Copy that counts

I believe in making every word work hard to earn its place in a piece of copy. No padding, no waffle, no purple prose. Style, yes. But always with substance and purpose, and always aimed squarely at the reader. I’ve spent many years writing headlines that get a reaction. I use those skills to create business messages with real impact, whether for marketing, branding or communications campaigns.

Copywriting  /  Messaging  /  Straplines  /  Storytelling  /  Tone of voice & brand language  /  Web copywriting

Show, tell, persuade, sell
Show, tell, sell
Show, tell, sell

Words are how we articulate our ideas – and get them inside the heads of our audience. I take a very creative approach to copywriting that, again, was honed turning news of all shades into compelling content for a market-leading mass media brand. As well as words, I also develop concepts that drive entire campaigns. With the close team of people I work with, I can take those concepts through to delivery across print, digital, social and video.

Creative concepts  /  Communications campaigns  /  Communications strategy  /  Content

Getting it out there
Getting it out there
Getting it out there

As a journalist I can help your organisation raise its profile and create quality content for marketing and publicity. Most businesses have huge resources of untapped knowledge and expertise that can be turned into powerful, shareable content. By interviewing you, your staff or your customers I can generate news, insight and profiles as well as white papers and reports.

I understand how the media business works and what editors want. I also have a wide range of contacts throughout the industry, from newsrooms to parliament press rooms and PR pros.

Press releases  /  Publicity campaigns  /  Press strategy  /  Profiles, case studies & reports

Working with creative agency C&Co, I can offer clients access to design, branding and art direction services across print and digital.

Want a word?

Want a word?

Want a word?

If you would like to find out more about what I can do for you or to discuss a project please drop me a line or give me a call. Here’s how you can reach me:

email:
simon@sicarroll.co.uk

phone:
07970 549163

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